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FinancialsJune 2026 · 7 min read

Wok franchise costs: what do you actually pay? (2026)

A lot of people hear “franchise” and immediately think high entry costs and endless royalty payments. Here's what a wok franchise actually costs — including the line items other franchisors tend to gloss over.

Wok franchise financial overview

The one-time franchise fee: €40,000

With The Wok Franchise, you pay €40,000 once. After that, nothing. No royalties, no monthly fees, no marketing fund you're forced to contribute to.

That €40,000 covers everything: the concept, 10 secret sauces, a complete equipment list, marketing materials, website and POS system, supplier network, one week of on-site training, and 12 months of personal support.

Monthly costs: the full picture

Cost itemAmount
Franchise fee (one-time)€40,000
Rent (location-dependent)€800–€2,500/mo
Staff€0–€1,600/mo
Ingredients & packaging~30% of turnover
Energy & utilities€300–€500/mo
Marketing & miscellaneous€200–€400/mo

What do you keep?

Based on our live locations, here's what a realistic monthly picture looks like at a daily turnover of €1,500:

Monthly revenue (25 days × €1,500)€37,500
Ingredients & packaging (30%)− €11,250
Rent (Rotterdam city centre)− €1,800
Staff (2 employees)− €1,600
Energy & utilities− €400
Marketing & miscellaneous− €300
Net profit per month€22,150

* Based on real figures from our Rotterdam location. Rent, staffing and turnover vary by city and circumstances.

Payback period: 2–4 months

At a net profit of around €22,000 per month, you recover the €40,000 franchise fee in under two months. In a more conservative scenario — lower volume, higher rent — expect 4–6 months.

For comparison: concepts like Eazie require €150,000–€450,000 to get started, plus 5–8% in ongoing royalties. Payback periods there run 2–5 years.

What about fitting out the premises?

The €40,000 franchise fee covers the concept — not the fit-out of your unit. Budget separately for:

  • Rental deposit: 1–3 months rent
  • Basic fit-out & equipment: €5,000–€15,000 (depending on condition of premises)
  • Permits & connections: €500–€2,000

Total start-up investment (including franchise fee, fit-out and first month's rent): €50,000–€60,000.

The bigger picture

A wok franchise sits at the lower end of the food franchise market — particularly when you look at the ratio of entry cost to profit potential. No royalties, no hidden fees, and a payback period that in most cases stays well under six months.

Work out your own net profit

Enter your expected daily turnover and location — our calculator gives you a realistic P&L straight away.