Starting a wok franchise with no food industry experience: is it possible?
More than 70% of people who apply to us have never worked in food service. And that's precisely why our model works the way it does.
Why food industry experience is overrated
Most people assume you need years of restaurant experience to run a successful food business. That's true if you're building something from scratch — it's not true for a franchise.
When you buy into a franchise, you're buying a system. The recipes are already developed, the suppliers are already chosen, the equipment is already specified. You don't need to reinvent any of it.
What you do need: the discipline to follow a system, the drive to show up every day, and the people skills to manage a small team. Those aren't hospitality skills — they're human ones.
What our franchisees say
“We were completely new to the food world. With the full package they gave us, we were open within 5 weeks. The sauces are what sets us apart — people come back specifically for them.”
That franchisee had spent their career in logistics. Not a single day in a kitchen. Their location now turns over more than €44,000 a month.
What you actually need
- ✓An entrepreneurial mindset — you're the boss, no one manages you
- ✓Willingness to work hands-on during the first few weeks
- ✓Basic people skills for customer-facing work
- ✓€40,000 available (or financeable)
- ✓A suitable location — or the willingness to find one
The one-week on-site training
We come to you. Over the course of a week, we train you and your team in everything: preparing all 10 sauces, running the till, managing staff, and handling the day-to-day operation.
After that week, you're ready. Not “ready with a bit of luck” — ready in the same way the two profitable locations we already run are ready.
The bottom line
Experience in food service helps, but it's not a requirement. What genuinely matters is whether you're willing to follow the system and work consistently. If that's you, a wok franchise is very much within reach — regardless of your background.
Want to see how it looks from the inside? We'll invite you to spend a day with us in Rotterdam or Marrakech — no commitment required.
Plan a visit to one of our locations
No experience needed. Come and see for yourself, ask your questions, then decide.